She’s a loyal friend – who doesn’t like cat fights.
A wife- who craves to be desired by her partner.
A girlboss who isn’t cutthroat.
A woman wanting to start a family later in life.
She’s taken on caretaker role of her aging parents and trying to figure it all out.
A working woman who wants to change careers.
She longs to take her foot off the gas but fears the crash/who will take the wheel?
She is curious about what’s next now that the kids left home.
She feels her body changing and doesn’t want to feel alone in the process.
She longs for motivation and to see content that looks like her in the lead role.
She wishes she could find clothes for her everyday life, not just special occasions, that feel age appropriate and not matronly.
The Hero brand for women in their 40’s 50’s and beyond. A place for women to feel seen, get advice, find shows and shop styles that work for them.
We are Empowering Women. One show, share and shop at a time!